Our Story

Every great brand starts with a vision. In 2018, after a successful pilot with Captain Thug, we paused to reflect on the consumer experience and redefine its future. This journey led to the creation of Supskin, the flagship brand of D4C (Direct-for-Consumer), driven by a shared mission to revolutionize how brands connect with people. At the heart of this endeavor is our founder, Abhishek Pandaay, whose journey is a testament to resilience, community, and the power of innovation.

Abhishek’s story is deeply rooted in the belief that true progress lies in collective action and authentic connections. Inspired by his experiences and the gaps in the market, Supskin emerged as a solution to the lack of transparency and accountability in the skincare industry. But Supskin isn’t just another skincare brand; it’s a movement. A movement that believes the brands of tomorrow should not only deliver exceptional products but also redefine how they serve their communities.

As part of the D4C revolution, Supskin represents the status quo of how we believe modern consumer brands should operate—transparent, inclusive, and forward-thinking. In an era saturated with D2C offerings, D4C takes things a step further, pioneering a consumer-first approach that’s powered by collective creativity and innovation. It’s not just about selling products; it’s about building an ecosystem where people have a voice and a stake in the brands they love.

Our commitment to blockchain technology ensures unparalleled transparency, creating trust and empowering consumers with governance and rewards. With sustainability at the core, we’re dedicated to creating products that not only elevate your skin but also reflect a conscientious approach to living and consuming.

Supskin is more than just products; it’s a platform for shared wisdom and collaboration. We’re catalysts for change, advocating for a future where brands aren’t just built for people—they’re built with people. Together, we’re forging a new path that challenges the status quo and sets the foundation for a brighter, more equitable future.

Join us in the Supverse, where technology, transparency, and community converge. Let’s co-create the brands of tomorrow—brands that reflect the best of who we are and what we can achieve together.